Lessons learned from the trenches of building a multi-million dollar business.
- Janice Tippett
- Feb 9
- 2 min read

32 years after launching my little design business in the basement of my parents' house, I found myself stepping into what I like to call "rewirement"—not just early retirement, but a new phase of engagement and challenge. Reflecting on this journey, filled with its highs and lows, I'm often amazed at how it all unfolded. It was a period marked by a spectrum of emotions: fear, excitement, sadness, and utter happiness.
Many moments stand out, some filled with pride and others not so much. I'll share more about those later. However, one constant that I believe was pivotal in navigating my path to success was my approach which I've coined "Tits Out Leadership."
There were countless times when the pressure was immense; times I secretly wanted to curl up on the sofa and hide. Yet, it was my mother's voice that echoed in my mind during those moments, urging me to "keep your head high and shoulders back." I adapted her advice to my own rallying cry: "I know, mom, tits out." This became my mantra to face whatever challenge was before me, whether it was securing loans, navigating legal disputes, constructing buildings, addressing employee issues, or personal dilemmas impacting my business.
"Tits Out" was not just a phrase but a mindset that propelled me to act with courage and resolve. It was especially poignant in an environment where "having balls" was often touted as the requisite for bravery. I'd counter, "I don’t have those, but I do have tits." And let’s face it—we all have them. This isn't about a feminist movement or an anti-male sentiment. It's about fostering courage, confidence, and a culture of celebration for everyone.
I want to share these "Tits Out" moments to inspire others to embrace their own courage, feel more confident, and celebrate their victories. More importantly, I invite you to share your own experiences. This platform isn't just for storytelling; it's a community where we learn from each other and grow together.
This journey isn’t about reaching a destination; it’s about the paths we take and the steps we dare to make. If you're seeking courage and confidence, I hope you find relatable stories here that resonate with you. And if you’re hesitant to celebrate your "Tits Out" moments, we’re here to support you. Please, come back and share your stories, so we all can learn and celebrate together.
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